Morning Musume｡'s 55th Single Billboard Calls for a Fight

Billboards have gone up in various locations around Tokyo promoting Morning Musume｡’s 55th Single, Egao no Kimi wa Taiyou sa / Kimi no Kawari wa Iya Shinai / What is LOVE?.

The text reads Shoubu no Toshi da zo. Morning Musume｡ ’14 (勝負の年だぞ。モーニング娘。’14) meaning “This is the year to battle. Morning Musume｡ ’14”.